Did you know that 81% of consumers say trust is necessary for them to purchase from a brand? With more and more companies popping up every day in the digital sphere, gaining the trust of customers is becoming increasingly more important.

How can you accomplish this, though? Having authentic, compelling, and consistent company branding is one of the most important steps you can take towards this goal.

Are you wondering how to create a brand identity and image that supports your business and appeals to your customers?

Let's take a look at what you need to know.

The First Step in Company Branding: Discover Your Purpose

As a business owner, you decided to bring something valuable to your customers. However, you maybe haven't ever articulated exactly what your purpose is as a brand. Before you go any further into your business advertising plan, you'll want to ask yourself these questions:

• For what purpose does your brand exist?
• What differentiates your brand from the...