Design Thinking Matters
Twenty-five quintillion bytes of data are generated every day. That’s 25,000,000,000,000,000,000!
With so much data, it’s becoming more difficult for designers and leaders to make good, complex decisions. There is a need for a simple approach to sense-making. That’s why design thinking matters now more than ever.
Whether you are ensuring the quality and safety of emerging technology or building brand loyalty, design thinking can help you find more signal and less noise. Teccelerator offers mini courses to start and guide your design thinking journey.
Join Teccelerator’s waiting list for courses in user research, research insights, ideation, and prototyping
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User Research
Overview:
A one-hour, hands-on activity using common design thinking methods in user research.
What you will learn:
Ways to observe and learn from existing user experiences using two design thinking methods.
Methods covered:
Contextual Inquiry - a series of observation techniques to gain empathy for a user’s needs, goals, and mindset.
Experience Diagramming - A visual aid used for mapping the user experience, including the people, processes, and systems they interact with.
Understanding Research
Overview:
A one-hour, hands-on activity using common design thinking methods in understanding research.
What you will learn:
Ways to make sense of your research data to uncover insights using two design thinking methods.
Methods covered:
Rose, Thorn, Bud - a technique for organizing your data research into strengths, improvements, and new opportunities.
Affinity Clustering - a method for identifying emerging insights by creating clusters of similar items and themes.
Ideation and Prototyping
Overview:
A one-hour, hands-on activity using common design thinking methods in ideation and prototype making.
What you will learn:
Ways to visualize the future of a user’s experience using ideation and low-fidelity prototyping methods.
Methods covered:
Creative Matrix - A method for sparking new ideas that intersect between distinct categories and enablers.
Storyboarding - A visual aid using a series of images showing the key elements and interactions of a new prototype.
About the Instructor
Eric Moore, Certified Design Thinking Instructor
Eric Moore is an innovation strategist on a mission to help people and organizations adopt the power of design thinking.
Beginning in 2010, Eric has held positions in both technical and senior roles in product development and strategy. He has success in leading development of over $190M in software innovation in user experience design.
Now, Eric focuses on helping organizations adopt the design thinking approach toward employee experiences, specializing in corporate communications. His clients include Microsoft, Accenture, ServiceNow, FCX, Avanade, and Wellington Management.
Eric is a Luma Institute certified instructor in Design Thinking. He is also a frequent contributor to Medium.com on topics ranging from design thinking, service design, and innovation. You can find him on most social platforms @alwaysericmoore
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