Check out our upcoming workshops

Company Branding 101: How to Evoke An Image For Customers

company branding ux Sep 23, 2021

Did you know that 81% of consumers say trust is necessary for them to purchase from a brand? With more and more companies popping up every day in the digital sphere, gaining the trust of customers is becoming increasingly more important.

How can you accomplish this, though? Having authentic, compelling, and consistent company branding is one of the most important steps you can take towards this goal.

Are you wondering how to create a brand identity and image that supports your business and appeals to your customers?

Let's take a look at what you need to know.

The First Step in Company Branding: Discover Your Purpose

As a business owner, you decided to bring something valuable to your customers. However, you maybe haven't ever articulated exactly what your purpose is as a brand. Before you go any further into your business advertising plan, you'll want to ask yourself these questions:

  • For what purpose does your brand exist?
  • What differentiates your brand from the...
Continue Reading...

From Design Freelancer to Agency Owner: The Ultimate Guide

Ready to make the switch from being a design freelancer to your own business? Discover common mistakes, how to avoid them, and feel confident with our guide.

Did you know that 92% of freelancers say that it is impossible for them to take work-free vacations? 

Being a freelancer certainly comes with a long list of its own challenges, but it also leaves you feeling part of the 'I'm in control of my own work life' realm. That's not to say that being an agency owner won't give you the exact same work freedom that most freelancers get to enjoy, except maybe that you can take time off when you're on vacation. 

So you think you're ready to make the transition from design freelancer to agency owner? Well, keep reading because you've officially found the ultimate guide!

Signs That You're Ready 

So, you've been a design freelancer for a while now, you've been busy and more than managing to make ends meet. But, at this point, perhaps you're still questioning...

Continue Reading...

The Beginner's Guide to Design Thinking

design thinking Jul 30, 2021

Companies that follow design thinking have greater revenues and returns from shareholders. They also outperform the S&P 500 Index year after year.

The biggest businesses in the world - from Google and Airbnb to Nike and IBM - use this practice.

But what exactly is design thinking? And more importantly, how can you use it? The design thinking process has gained momentum in the business world and is critical to personal and business success.

In this article, we walk you through what this transformational principle is, how it works, and why it's important.

What Is Design Thinking?

Design thinking is primarily a framework that approaches problems creatively. According to to IDEO, the organization that pioneered this strategy, the official design thinking definition includes business, creativity, and solutions.

Thus, design thinking is a way to solve problems by putting yourself in the customer's shoes. The process requires observation and empathy. This is then...

Continue Reading...

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.